Bannister named NMSU associate vice president for marketing, communications

In November 2017, New Mexico State University leadership appointed Justin Bannister as associate vice president for Marketing and Communications. He had served as the interim associate vice president for the previous year. 

“Justin is the consummate team player, and his positive attitude is always uplifting,” says Andrea Tawney, NMSU’s vice president for university advancement and marketing and communications. 

As associate vice president, Bannister oversees all marketing, media relations and university broadcasting operations and leads the planning and execution of NMSU’s marketing and advertising budget to support student recruitment and alumni engagement efforts. 

“I’m incredibly excited for this opportunity,” Bannister says. “NMSU is an outstanding university that changes the lives of every student who arrives on our campus. Our two biggest goals for our marketing efforts are to help in recruiting more students and to continue building Aggie pride.”

In the past year, the Marketing and Communications office has expanded a number of outreach efforts into the Las Cruces community, including the creation of the Aggie Stomping Grounds program, a local business outreach effort that builds Aggie pride throughout the city. The group has also worked to grow NMSU’s digital and traditional advertising efforts across the southwestern U.S., which played a role in helping increase first-time freshmen enrollment by more than 11 percent this current academic year. 

Bannister has a bachelor’s degree in journalism and mass communications and a master’s in communication studies, both from NMSU. He has worked at the university since 2006 in various communications roles and as an instructor at both NMSU and Doña Ana Community College.

Ximena Tapia