Marina Monsisvais ’00

What advice would you give those interested in becoming an entrepreneur?

To anyone looking into becoming an entrepreneur, I say go for it. It’s hard work and it’s rewarding work, especially when you’re working toward something you believe in. I’d also say this: work for other people first. It’s important to learn leadership and management skills through real life experience. I’ve had great bosses and I’ve had horrible bosses. And guess what? I learned more from the bad bosses than from the good ones. It provides you with a good perspective on how to manage a team, because believe me, you can’t run a business without a strong team. When I went into business on my own, I did it to create a place that I’d want to work every day, that was rid of rules that don’t make sense in today’s working world, and that brings out the best in people. The golden rule stands true, do unto others as you would have them do unto you.”

Monsisvais is founder and CEO of El Paso, Texas-based Barracuda Public Relations, which celebrated its 10th anniversary in 2020. She also is the host of “State of the Arts” on KTEP-FM in El Paso.

Compiled by Adriana M. Chávez ’19