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New College of Business dean begins journey, emphasizes vision

New beginnings are happening at NMSU, including in leadership at the College of Business. Following a national search, NMSU selected Bryan Ashenbaum as the next dean of its College of Business in May 2022, and he officially began his role in July 2022. 

“My time has been wonderful, as my new colleagues have given me and my family a warm welcome to Las Cruces and to NMSU,” Ashenbaum says.

The new dean’s vision for the College of Business, NMSU and the region is very optimistic. He says he is looking at the long run and staying focused on his larger goal: engagement. 

“I’m planning to reach out to more recruiters to come and hire students, to organizational leaders to come and give talks, to serve on our various boards and centers. I’m also planning trips to cities with alumni groups to re-engage them with their alma mater and the next generation of Aggies. Other goals include assessing the curriculum for foundational competencies and experiential learning and focusing on our AACSB re-accreditation,” he says. 

Ashenbaum says he’s extremely excited for his new journey and looks forward to getting to know students, their motivations, what works for them and what can be improved. 

“NMSU is a vibrant community and I want to see it in all its glory,” he says.