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Officially licensed product lineup expands

In fall 2021, the Aggies’ collegiately licensed collection grew its ever-expanding list and branched out with collaborations with Legacy Pecans, a Mesilla, New Mexico-based retailer, for the Pistol Pete’s Pecans, and Bosque Brewing Company for the 1888 Hard Seltzer. 

Launched in October 2021, the roasted, salted pecans are grown exclusively in New Mexico, and are available at Legacy Pecans in Mesilla and on Nationwide shipping is available for all orders placed on the Legacy Pecans website. On campus, Pistol Pete's Pecans are available at concession stands for Aggie home athletic events and at the NMSU Golf Course.

The second collegiately licensed hard seltzer in the nation, 1888 Hard Seltzer is available in all Bosque Brewing Company taprooms across the state. Launched in November 2021, 1888 Hard Seltzer is a cranberry tea-flavored hard seltzer that complements Bosque Brewing Company’s line of New Leaf hard seltzer. In 2017, the first collaboration resulted in Pistol Pete’s 1888 Ale. To date, licensing revenue for Pistol Pete’s 1888 Ale has helped the Aggies haul in more than $50,000 for its athletics programs and student-athletes.