NMSU introduces Aggie-branded additive-free tequila

Aggie fans can get their salt and limes ready, say cheers and enjoy the newest NMSU licensed product, Tepozán Tequila: The Crimson Edition.  

The collaboration is between NM State Athletics and Tepozán Tequila owner Matthew Hechter ’05 and co-founder Chris Brandon. Both Hechter and Brandon grew up in the Land of Enchantment and met at Oñate High School in Las Cruces. Their friendship then blossomed into a partnership that would see its success flourish in and beyond New Mexico.  

The duo launched the tequila brand in 2019, alongside Don Carlos Padilla. The brand grows its own agave and produces Tequila Tepozán at the Tepozán distillery in San Julián, Jalisco. 

With Tepozán joining the club of collegiate licensed products at NMSU, Hechter and Brandon both have deep-rooted ties to Las Cruces and want to help support the university and student-athletes.  

“Our tequila is one of the highest awarded, which is a great foundation to build the partnership on,” Hechter says. “We are very excited to contribute to NM State Athletics and we hope to add value in any way possible to provide for a better experience for our athletes.”