Brad Moreno ’25 etched his name into Aggie rodeo history as the university’s first national champion since 2011 when he won the All-Around Cowboy title at the College National Finals Rodeo in June 2025.
Q: What does the All-Around Cowboy title mean to you?
Moreno: It’s pretty cool. It’s something I’m very proud of, especially recognizing that I’m the first NMSU national champion since 2011 with that win at the College National Finals Rodeo.
Q: Now that you’re a 2025 NMSU graduate and competing full-time, what does a typical week look like for you on the professional circuit?
Moreno: I rodeo full-time now. There are times where it’s almost every day, traveling from one place to the next. We go on long drives, rest for a couple of hours, and then go home for a couple of days before heading back out again. It’s always fun, though, and really cool to do, especially when you’re with your buddies or someone who wants the same thing.
Q: How old were you when you started competing in rodeo and what inspired you to try the sport
Moreno: I can’t remember exactly how old I was, but I’ve been doing it since I was little, itty bitty, for as long as I can remember. My family did rodeo, and I have two uncles that I look up to. I just wanted to be like them since they taught me.
Q: How has your family shaped the cowboy you’ve become today?
Moreno: They’ve done everything. I’ve looked up to my uncle; he’s always helped me with everything from riding to tuning in my roping and making sure that I have everything I need. My whole family does the same thing, too. I always knew that I would have their support behind me.
Q: As a Diné cowboy, what does it mean to represent the Navajo Nation on a national stage?
Moreno: It’s awesome. Many people in the Nation know me, and it’s always inspiring to see that there are people looking up to me. I like to think that they believe they can do it too when they see me, knowing where I came from and what I’ve done. I take pride in it, where I came from, who I am, and I strive to be a good person all the time, someone who is respectful and who everyone can look up to.
Q: What do you hope younger Navajo or Native athletes see when they watch you compete?
Moreno: I just hope that when they see me doing successful things, they know that they can do it, too.
Q: What are your goals on the professional circuit?
Moreno: This year I want to make it to the circuit finals, the Turquoise Circuit Finals. Hopefully I have good luck there and get a good start to my rookie year next season.
Q: Rodeo can be as mentally challenging as it is physical. What’s your mindset before you compete?
Moreno: Mental is everything. I try to trust that I put in the work when I practice. Even after a bad run, I look at the things that I messed up on, but then quickly get over it and think about the next one because the next one is the most important one. I can’t change what happened if it was bad but just know to keep going and don’t be too hard on myself.

Brad Moreno hangs tight in the bull-riding chute, one of the events that led him to earn the All-Around Cowboy title at the 2025 College National Finals Rodeo.

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